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国内运营商行业客户通信信息化服务需求研究报告 |
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报告页数:188页 报告字数:14万字 图:48个 表:70个 报告价格:中文版1.5万人民币 时间:2007-8
执行摘要 Executive Summary
国家政策的支持,企业自身发展的需要,现有信息化厂商的推动使整个信息化市场呈现出蓬勃发展的趋势。但国内信息化建设的现状却始终不能令人满意,诸多的问题困扰着行业客户和信息化提供商,市场前景很好,但目前仍然处于一个扑朔迷离的状态。 电信运营商想在信息化的浪潮中搏得一席之地并不是件容易的事,但转型的大旗一旦举起,ICT的发展已经成不可逆转之势,如何在信息化的浪潮中找到自己的定位,本报告站在运营商的角度,通过扎实的理论、深入的研究和丰富的案例试图为运营商ICT业务的发展找出一条明路。 本报告从行业客户本身的特点和信息化需求的基础理论出发,重点分析了金融、政府、交通运输、电子信息制造、能源、旅游、教育和农村等运营商比较有优势的行业的客户需求情况,同时参考国外固定和移动运营商开展信息化服务的成功经验,并对整个信息化市场的竞争情况、市场规模、价值链和信息化运营模式进行了全面的分析,最后从运营模式和细分市场选择及合作伙伴选择的角度对国内运营商开展信息化服务提出了建议。 本报告的亮点主要体现在以下几个方面: 多角度对行业客户和通信信息化需求进行了定义和分类 详细阐述了行业客户通信信息化需求特征及影响需求的因素 重点分析了国外主要固定和移动运营商开展信息化的现状及策略 站在运营商角度从行业基本情况、信息化需求现状、信息化需求趋势等方面分析了重点行业对运营商通信信息化业务的需求 从宏观环境、市场空间、市场竞争、产业链、运营模式等角度全面分析了通信信息化的市场情况 从业务定位、经营范围、组织形式、能力培训和目标客户选择的角度对运营商开展ICT业务进行了规划 针对目标市场选择和合作伙伴选择两个难点和重点建立了相关的模型进行了分析
With the supports of the nation ,the rich demand of the enterprise and the push of the informationazied company,the hole informationazied market performance a luxuriant trend.But the state of the country's informationazion is not satisfied,many problems puzzle the indutry customs and the informationzion company.althrough the prospect is well,the market is still indistinct. That is not a easy issue for the telecom carrier to take of some percentages of the market,but the trend of developing ICT businesses can't be changed.How to find its position is a problem for the telecom carrier which is on the desk. This report starts from the feature of the industry custom and the basic demand theory,mainly analyzes the demand of finance、government、transportation、electronic manufacture、energy resources、travel、education and the country and so on.AT the same time,consults the foreign carrier'informationazion serve experience,and researchs the competition、the size、industry chain and the operation style of the market.Last,give the carrier some suggestions from operation style、selection of the segment market and selection of the parnter. Highlights of the report: Definate and catolog of the industry custom form many aspects Describe the feature of the demand of industry custom and the influence factors Analyze the stature and the stratigy of the foreign carrier Analyze the demand of the key industies from the basic information、the state of demand、the trend of demand. Analyze the market form overall environment、market size、competition、industry chain and operation style Plan the develpment of the ICT business of carrier from position of business、operation range、orgnazation style and the target custom Give a method of the selection of target market and the partner
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